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BIRTH OF SANGAMAM

Posted in Uncategorized by K P Ramachandran on May 19, 2021

It was in 1983 that Genlite set foot in the Genset business in a small way. In those days, genset market was dominated by corporates like Parry & company, Batliboi , Escorts and Voltas. At that time Genlite was a small fry in that business. It was a steep ascent in the next 10 years at the end of which Genlite emerged as a leading Genset OEM in the South. For Engine manufacturers like KOEL, Ashok Leyland and Caterpillar Genlite was one of the best  Genset assemblers. In 1993, while evaluating the growth and performance of Genlite reached the conclusion that the best dealer net work , rapport with Principals, strong customer goodwill, and efficient teamwork  were the factors promoting us. In order to foster and fortify our rating we thought of organising family get-together every year involving our dealers, our sales team and the Principals

Consequently the first get-together was organised in January 1993. The venue was the Bolgatti palace, Bolgatti Islands, Kochi. We checked in the after noon of 13th Jan 1993. All the participants had checked in before evening. That day we had a relaxed and warm curtain raiser session that evening. The next day all of us, the entire Genlite family gathered in the conference hall for the all-important business session in full formal style and mood. The senior executives of Koel, KEC, Leyland, and Caterpillar energised us with their excellent technical presentations. Genlite executives and dealers enlightened the session with their feedback observations. It went up to 1.30 pm. Lunch and a short seista and all were set for the thrilling sunset cruise. The vessel was a fully equipped Kerala Tourism Entertainment ship exclusively set for the purpose. After a round of backwater cruise the ship made for the mouth of the harbour from where one could catch a thrilling view of the sunset. After the sun had fully dipped in the sea the ship returned to the resort and docked there for the whole evening. The beautiful deck was to host our evening get – together. Cocktails were served and a variety of entertainment programs followed. Dinner followed in the garden. The participants had their heart , head and belly full. Everyone returned to their room/cottage at their own time.

 The next day sight seeing trip was organised to take all participants around the city and finally to the Athirappilly Waterfalls. The entire program ended in three days and two night. As the meet was jointly held with dealers , Principals and Genlite we aptly named it as Sangamam – the confluence of three entities. The format of Sangamam made in our first meet is being followed even today. Even Koel has also adopted same format for their GOEM/Dealers meets.

Genlite has conducted 23 Sangamams so far covering,

  • Scenic hill stations – Munnar , Ooty , Kodaikanal , Coorg , Thekkady , Dharamshala , Yercaud, Wayanad , Panshet Pune and Mysore.
  • Ideal beach resorts  – Kovalam, Goa, Poovar, Chennai, Alleppey and Pondicherry.
  • Foreign locations – Singapore , Malaysia / Langkawi.

Our Poovar Sangamam in 2008  to commemorate Genlite’s Silver Jubilee was inaugurated by Mr.Atul Kirloskar Chairman of Koel. Mr.Kirloskar came with his wife, stayed with us and  enlightened us by partaking in all activities

Mr.Kirloskar was also chief guest for our Pune Sangamam of 1998. All the directors and Senior executives of Koel joined us for dinner at Panshet resort.

   Mr.Ashok Jamenis who was Vice President and later Director of Koel attended many of our meets and entertained our members with his experience and interesting anecdots. Mr.R R Deshpande who retired as MD of Koel also attended many of our Sangamams and was all praise for our Kumbakonam Sangamam in 2003 which was in Ethnic style.Our Sangamams at Singapore and Malaysia were in grand style. In Singapore we covered most of the attractive places including Sentosa islands.At Malaysia covering Langkawi we had a world class sea cruise which is still live in our memories with overnight stay in the cruise ship.

From 2013 onwards in all our Sangamams Mr. Sanjiv Nimkar, present MD of Koel is a regular guest. He is all praise for our regular Sangamams and  advised all other GOEMs to follow Genlite’s style of appeasing their dealers and sales team.

We cherish the fact that this Sangamam has helped us to hold the ground for the last four decades.


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